IronDirect Launches New Dealer Partner Program

Program Offers Full Range of Products, Electronic Selling Tools and Unlimited Territory

IronDirect Launches New Dealer Partner ProgramASHEVILLE, N.C.–(BUSINESS WIRE)–IronDirect®, an American company that offers a convenient online platform ( for construction equipment buyers to access the machines, attachments, parts and services needed to reduce ownership costs and maximize uptime announced today that it has launched a new dealer partner program to expand the number and type of customers it serves. The program is available to all North American dealers interested in buying and reselling IronDirect premium and value-priced machines and parts.

“This new program is a unique opportunity for construction equipment dealers to offer their customers unprecedented value, both in terms of product and support”

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“This new program is a unique opportunity for construction equipment dealers to offer their customers unprecedented value, both in terms of product and support,” said Joe Krider, vice president of sales at IronDirect. “By offering customers fresh product choices from proven global manufacturers, a suite of cutting-edge support and service programs, and a cost savings of up to 50 percent, dealers are giving their buyers a total package – one they will really value and that is guaranteed to keep them coming back for more.”

To join the IronDirect dealer partner program, dealers must place a minimum stock order for machines. No parts stock is required. Dealer sales are non-exclusive and not limited by geography.

IronDirect will hold its first dealer recruiting event on November 16, 2016 at the company’s 100-acre mountaintop experience center in Asheville, NC. During this event, prospective dealer partners have an opportunity to learn more about and operate IronDirect’s full line of excavators, bulldozers, wheel loaders, telehandlers, attachments and undercarriages currently available. They will also hear more about new products that will soon be available on, as well as see first-hand the unique technologies and processes that make partnering with IronDirect the safest and fastest way to make money in the industry today.

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For more information on IronDirect’s new dealer partner program, or to participate in the upcoming dealer event, contact Tom Hlawek, vice president of key accounts, at (281) 639-0055 or

About IronDirect

Headquartered in Asheville, NC, IronDirect is an American company whose mission is to significantly lower the lifetime cost of the equipment you operate without sacrificing quality or support. We do this by offering our customers a convenient online platform for purchasing and selling equipment, attachments, parts and services; a suite of innovative support and service programs and technologies that reduce the risk of ownership across a machine’s lifetime; and a safe way to buy, operate and resell value-priced products from proven global manufacturers. Let us help you Buy Smarter. Build Better™. Visit us


Jeanette Hanfling, Director of Public Relations

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