KOSÉ Corporation and DFS Group Partner to Launch SEKKISEI Exclusively in Travel Retail in the United States

TOKYO–(BUSINESS WIRE)–KOSÉ Corporation (Head Office: Chuo-ku, Tokyo, CEO & President: Kazutoshi Kobayashi) Best-selling Japanese brand SEKKISEI is set to launch in the United States travel retail on August 1, exclusively at T Galleria by DFS, Hawaii in a strategic partnership with DFS Group to broaden the reach of the coveted brand well-known throughout Asia.

“We believe the time is now to capitalize on the tremendous growth of SEKKISEI in Asia, and accelerate this momentum with expansion into travel retail and new markets” Tweet this

KOSE Corporation and DFS Group partner with travel retail.
SEKKISEI by KOSÉ T Galleria by DFS Store Design

A dramatic, custom designed ground floor installation dominated by a large Japanese Sakura blossom tree will create a world of SEKKISEI exclusively inside T Galleria by DFS, Hawaii’s beauty hall. The open-sell environment will offer the traveling consumer a choice of self-serve or personalized service. Complementing this will be the SEKKISEI “5-Minute Brightening Facial” offered within a semi-private consultation area. Exclusive travel retail value sets will be prominently displayed offering options for self-purchase or gifting.

Hailed in the media as “a beauty lotion that symbolizes Japan,” SEKKISEI is implementing a strategic growth plan with a goal to be the number one brightening brand worldwide. A newly revamped global campaign, “Where Brightening Begins” will debut in the United States exclusively at T Galleria by DFS, Hawaii.

“We believe the time is now to capitalize on the tremendous growth of SEKKISEI in Asia, and accelerate this momentum with expansion into travel retail and new markets”, stated Mr. Kobayashi, CEO and President of KOSÉ Corporation.

For DFS Group, the SEKKISEI launch builds on the travel retailer’s strategy to provide customers with a curated assortment of the brands they love all in one place. Ariel Gentzbourger, Senior Vice President Beauty, DFS Group, said, “Our customer is continuously looking to be surprised and delighted when they shop so we are thrilled to partner with KOSÉ to bring SEKKISEI exclusively to travel retail in the United States for the first time at our T Galleria by DFS, Hawaii store. Already a well-known skincare leader in Asia, we’re confident our travelers in Hawaii will fall in love with all SEKKISEI has to offer and we look forward to bringing this brand to life at DFS”.

An original leader in the use of oriental herbal ingredients for cosmetics, SEKKISEI has developed a loyal following over its 30-year history. Its top-selling SEKKISEI Lotion sells on average 5,000 bottles per day and is highly recognized for its iconic lazuline packaging that evokes the image of a medicine bottle.


KOSÉ Corporation was founded in 1946 by Kozaburo Kobayashi with a vision and passion to provide people with dreams and hope during the post-war period. Today, with over 6,700 employees, KOSÉ continues the legacy of its founder with a commitment to its customers of creating quality products that exceeded expectations. With research and innovation at its core, KOSÉ has over 800 registered patents and a portfolio of 32 brands that sell to multiple channels across Asia; including department stores, specialty stores, drug stores and direct.

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About DFS Group

DFS Group is the world’s leading luxury travel retailer. Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering its customers a carefully curated selection of exceptional products from over 700 of the most desired brands through 420 boutiques on three continents. Its network consists of duty free stores located in 17 major global airports and 17 downtown Galleria locations, as well as affiliate and resort locations. The Group is privately held and majority owned by the world’s largest luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group employs over 9,000 people focused on creating inspiring retail experiences for its customers. In 2015, over 164 million travelers visited DFS stores. DFS is headquartered in Hong Kong and has offices in Beijing, Chengdu, Hawaii, Los Angeles, Paris, Sao Paulo, Shenyang, Shanghai, Singapore and Tokyo.

For more information, please visit www.dfsgroup.com.

About T Galleria by DFS

T Galleria by DFS, formerly known as DFS Galleria, is the ultimate evolution of the original travel retail concept pioneered by DFS Group. The first downtown store opened in 1968 in Hong Kong, followed shortly thereafter by Honolulu and eventually expanding to fourteen locations all over the world. Today, T Galleria by DFS has a presence in the United States, as well as across Asia, Australasia and the South Pacific regions. Linked to the notion of travel through the use of T for the Traveler, the brand stands for what customers have come to expect: an expertly curated assortment of the world’s preferred luxury brands, exceptional retail environments, highly personalized services and unique experiences tailored to their specific needs as travelers. T Galleria by DFS enables travelers to realize their individual style, one journey at a time.




KOSÉ Global Communications
Ms. Emi Hayashi

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