PADF, Government of Mexico and partners Launch Anti-Child Labor Campaign

Campaign seeks to raise awareness among Mexican society and university students and empower them to become agents of change in their communities

PADF, Government of Mexico and partners Launch Anti-Child LaborMEXICO CITY–(BUSINESS WIRE)–The Government of Mexico and partners, including actress and singer Maite Perroni, launched a national campaign “Everyone Against Child Labour” in the Papalote Children’s Museum. The campaign seeks to sensitize young people about the issue of child labor. Key partners in the initiative include the Pan American Development Foundation (PADF), Mexico’s Secretariat of Labor and Social Welfare (STPS), the Telefónica Foundation Mexico, the International Labour Organization (ILO), the Taipei Economic and Cultural Office in Mexico and the Mexican Youth Institute (IMJUVE).

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This initiative will support the actions taken by the government to reduce child labor in Mexico. It also aims to empower young people to become agents of change, promote greater access to education among children and adolescents and raise public awareness in order to help eradicate child labor.

“Childhood is a critical stage in the life of each person, and one of the cornerstones of our society,” said Maite Perroni, campaign spokesperson and goodwill ambassador for the Pan American Development Foundation. “As Mexicans, we must work together to create an environment where children feel safe, where they have opportunities to attend school and learn, and where we can help them become productive individuals in their communities.”

This Campaign will support the Government of Mexico’s efforts to eradicate child labor. Today, more than 2.5 million children and adolescents between the ages of 5 and 17 are affected by child labor, according to Mexico’s National Institute of Statistics and Geography (INEGI).

“The Government of Mexico is committed to eradicating child labor,” said Ruby Ignacio Salazar, Secretary of Social Welfare of the Secretariat of Labor and Social Welfare. “Through this initiative we want to continue raising awareness and change people’s perceptions about child labor. This requires the support of parents, communities, employers and society. We call on young men and women to join this national effort and spread the message that children should go to school, not to work.”

In order to engage youth, the campaign held meetings in the states of Campeche, Tabasco and Puebla to inform university students and IMJUVE youth networks about the problem and invite them to become agents of change in their communities. The meetings will be held at the following locations: Autonomous University of Campeche (October 25), Olmeca University in Tabasco (October 27) and the Iberoamerican University of Puebla (October 28).

“At Fundación Telefónica we believe that a quality education is an effective, sustainable strategy to reduce the rate of child labor in Latin America,” said Nidia Chavéz Montiel, Deputy Director of the Telefónica Foundation Mexico. “Over 13 years of managing the Proniño program in 14 countries in the region, we have benefited 488,084 girls, boys and adolescents through education to help eradicate child labor.”

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“A child laborer is a child who does not have time to study,” said Thomas Wissing, director for the International Labour Organization office in Mexico and Cuba. “A girl who works has no time to enjoy, to realize her dreams. Working children are forced to assume adult responsibilities for which are not ready.”

“Taiwan is always concerned about supporting new generations, because each child will be a new member of Mexican society with a hand in the future of this beautiful nation,” said Carlos S.C. Liao, Director General of the Taipei Economic and Cultural Office in Mexico. “We are firm believers in promoting education as a basis for lasting sustainable development, in order to eradicate exclusion, poverty and child labor.”

The campaign is also inviting young people to participate in a photo contest through social networks to show how they imagine their community without child labor. Participants can share photos and messages using the hashtag #MXsinTI. For more details visit

For more information on child labor and how you can get involved in the campaign, visit

The initiative “All Against Child Labour” is based on the success of the previous campaign “Your Voice Against Child Labour.” In 2014, the government of Mexico, along with private sector partners and civil society organizations launched a campaign in five Mexican states. The campaign reached millions of people around the country and won the “Global Awareness” award at the World Media Festival in Germany.

The launch was attended by 70 children with hearing disabilities from the Clotet Center. The children enjoyed the activities and exhibitions of the Papalote Museums courtesy of the museum’s Social Responsibility Program, which provides children in vulnerable situations with educational experiences.


Pan American Development Foundation (PADF)
Hearly G. Mayr
Director of Communications and Public Affairs

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