WILMINGTON, Mass. & HILLSBORO, N.H.–(BUSINESS WIRE)–SYLVANIA Automotive, the leader in automotive lighting solutions for the automotive aftermarket and original equipment manufacturers (OEMs), today announced its participation in and support of the 2016 Youth Interactive Traffic Safety Lab. The event, hosted by the National Organization for Youth Safety (NOYS), will take place at the Rosecroft Raceway in Fort Washington, Maryland.
“Parents and guardians preparing teens to drive need to emphasize that distractions behind the wheel can lead to dangerous and even fatal accidents”
According to statistics from the U.S. Centers for Disease Control and Prevention, one-third of fatal teen automotive crashes occur at night, with 57 percent of those taking place before 12 a.m. In addition, data from a recent SYLVANIA Automotive and KRC Research survey showed that 32 percent of millennials have not had either their headlights or other vehicle lights changed on their primary vehicle in more than one year, and 22 percent have never had them changed.
“Parents and guardians preparing teens to drive need to emphasize that distractions behind the wheel can lead to dangerous and even fatal accidents,” said Brian Noble, marketing manager for SYLVANIA Automotive. “Specifically when driving at night when most accidents occur, precautions need to be taken. Teaching young drivers about the importance of good lighting and seeing farther down the road with value-added headlights is one of the most important safety measures that can be put into place. Every second and every foot counts in reacting to a situation, especially with less-experienced teen drivers. We are proud to be sponsoring, exhibiting and working with NOYS at the 2016 Youth Interactive Traffic Safety Lab to help educate teen drivers about headlight maintenance that will keep them safe on the road.”
For improved safety during nighttime driving, the SYLVANIA SilverStar® family of automotive lighting includes a variety of high performance headlights to suit individual needs and driving styles. SYLVANIA SilverStar ULTRA is the farthest downroad headlight in the company’s product suite. It is also designed with a whiter light which improves contrast and clarity of items on or near the road. Together, these features enable motorists to see farther down the road, with increased side road and peripheral visibility.
For more information on the SYLVANIA Automotive survey, or for further details on SYLVANIA SilverStar® headlights, please visit www.sylvania-automotive.com.
About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM GbmH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company’s global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.
OSRAM and SYLVANIA are trademarked.
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